It is imperative for organisations seeking funds to see donors not as anonymous structures but people who believe in a cause with whom a relationship needs to be built.
A proposal submitted to a donor without any prior connection to the organisation; knowledge of its work; or relationship with its leadership is not likely to gain financial support.
While the conceptual thinking about Advancement, as originally developed by Inyathelo, emerged from the higher education sector, the framework adapts well for non-profit organisations.
